Haptic lacquer

Consumers get used to choosing products visually, based on the packaging appearance. When packaging design and quality have reached sufficient level, there is a rising need for extra advantages and leverage.

Involve a customer’s tactile perception with a help of tactile lacquers. Firstly, tactile sense verified the information perceived visually. Secondly, direct contact with the packaging triggers the endowment effect that results in a feeling of ownership, which supports the decision making in-store.

Tactile lacquer with Paper Touch effect is a matte lacquer that imitates various textures when applied to PP and PET films:

• kraft paper
• parchment
• wooden surface
• sand

• 

  kraft paper

• 

  parchment




• 

  wood

• 

  sand

The combination of matte and glossy textures in the wrapping deepens the impact due to the contrast between tactile senses.

Paper touch haptic varnish is best for the packaging of products that are positioned as natural and healthy, for example, granola, nuts, dried fruit. A tactile finish gives the packaging a natural feel and delivers a multisensory experience.

With the current technological growth, high quality printed packaging has become a basic market requirement. In such conditions, sand touch varnishing can a customer with needed emotional “spark” without a significant change in wrapping design and functionality. Click on “Request samples” to get free samples and feel tactile effects by yourself.